How to Take Your Car Dealership Marketing to the Next Level?

if you take a gander at car marketing sector in the course of the most recent decade, they haven’t made a big deal about a move with regards to the purchasing knowledge and new advancements. Presently, things are at long last evolving. In the event that you don’t begin overhauling your vehicle dealership web-based marketing sooner, instead of later, you may find that individuals never again need or need your administrations.

To prevent this from occurring, here are 4 hints to make an improved online webpage that holds traffic and looks after marking. Effective car dealership advertising relies upon these 4 things!

One all the more thing before beginning! In the event that you are battling with your site or you searching for some in profundities tips on this theme, don’t miss our video:

Ask Yourself the Right Questions

Before you start marketing on the web or think of another methodology, you have to guarantee you’ve posted the majority of the correct inquiries so you can get the outcomes that you need with your online vehicle dealership marketing effort.

Where Do You Want to End Up?

If you don’t have clear objectives for your dealership, you’re not going to ready to think of an arrangement to hit them. It’s as straightforward as that with regards to your car marketing. You can’t be hesitant about what you need to accomplish, particularly when you’re concocting an online technique that could have a significant effect.

What does achievement resembles your association? Where might you want to be in a year, three years, and quite a while from now? More inquiries, truly, however, these inquiries will assist you with coming up with objectives for your future and a strong arrangement for your auto dealer marketing.

Assemble an Accurate Buying Persona

In this way, in the event that one thing has been made impeccably clear up until now, it’s that your group of onlookers is critical. You need them to visit your site when it springs up for them in an internet searcher, you need them to recall it, and you need them to return once more. In the end, you need them to make a move on one of your offers. That is the point at which you realize you’re getting your vehicle dealership marketing right. In any case, in case you’re not focusing on the correct gathering of people, in any case, you’re not going to accomplish any of that. Individuals will essentially visit your site and after that leave immediately on the off chance that they have been deluding to trust that it’s a site they expected to visit.

Content Is King

You need to make sure you’re creating the type of content that your audience wants to see (which is why the previous step is so important). When you know who your audience is, you can get to work on creating content they are going to want to click on, read through, engage with, and perhaps even share with people that they know, or on their social media profiles. 


With the above 4 tips, you can improve your car dealership marketing, increase traffic, get more conversions, and strengthen your brand. Come up with your new auto dealer marketing plan now!

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How to Market Used Cars to Subprime Market

In recent times, incentives to buy a new car has dwindled considerably, this has given way for the used car market as more people from all income brackets are now looking in that direction. When targeting the subprime market, there is need to have an insight into the mindset of these set of people with credit issues and do not have money for a down payment so as to get a new car. By conducting a proper research, targeted promotion, pricing, and consumer education you can market to the subprime market effectively for your business.


You can research the demographics of people living in your area by targeting the zip codes of those within a 20 mile radius of your auto dealership. For instance, if the average age of the people in your area is between 20 and 40 and they make less than $35,000 per year, they may be unable to afford to buy a new car as they can’t meet up with high down payment. These set of people in this demography are more likely to be subprime customers. The demographics of people living in your area can easily be obtained by using the Census Bureau’s free research or by doing a personal tour of the area to understand your market.

Price Determination

There are some financial barriers that are usually encountered by subprime customers, some of which are down payment, cosigner, and more. You can encourage subprime customers to your used car dealership by reducing down payment, not requiring a cosigner or offering incentives such as gift, cards to a local restaurant, gas cards, and special holiday experiences. This may not be feasible if your business is not stable but you can also visit other dealerships to know what your competitions are offering. When you do your break-even analysis, you will be able to know how much must be made from each car sale to make a profit. The price you should settle with will be one that is a balance between understanding what you need from each sale and knowing your competition to operate successfully.

Consumer Education

A lot of consumers in the subprime market category do not usually purchase a vehicle in part because they are not aware of their options. This is according to a 2002 report by the Progressive Policy Institute. Your marketing should be centered around letting consumers know that having an income is more important than having credit and that there are some lenders still willing to lend to people with bad credit. You can help them to understand it is possible for them to have a new beginning and build their credit with their car purchase.

Targeted Promotion

There are ways you can target where consumers are more likely to find your used cars and news of your financing options. You can advertise deals on sites such as eBay, Amazon. Craigslist, and Oodle. Also, you can interact with social media sites such as Twitter and Facebook to find those who are talking about buying used cars in your area.

Video Marketing Ideas and Tips for the Automotive Industry

Regardless of what you are selling (including automobiles), using a video is the rage these days. Most people now prefer watching videos to reading or listening. That is why in this guide, you will discover top five automotive marketing ideas and the top five tips to make your car marketing videos stand out.

5 automotive marketing ideas

If you want to sell more cars, here are video automotive marketing ideas you should implement;

  1. Videos that contain valuable info and tips

The main goal of this type of video is to prove your knowledge about cars to your target audience. A good idea is to always include a relevant call to action at the end of your videos. An example of a relevant call to action for a ‘tips’ video can be “new more info on top cars currently for sale? Click here”

Here are three examples of videos you can make that contain valuable info and tips;

  • Tips for a large family when they intend to buy a car
  • Tips for keeping the interior of your car in good condition
  • Tips for buying a used car alone or when using a car dealer.
  1. FAQ videos

You can create FAQ videos based on the questions you receive or based on the questions buyers have asked you in the past. This is the easiest type of video you can make. You only need to provide answers to the common questions you are being asked.

The questions don’t necessarily have to be on your video channel, it can be questions asked via emails and even through phone calls. A good rule of thumb is to answer a maximum of two questions per video. Remember that title of your video is important to the search engine.

So, if you want your videos to appear in search engine results, you answer a maximum of two questions. I suggest answering one questions provided it will be enough for a 3-minute length video. Read more.

Other Ideas are;

  • Comparison videos
  • Product review videos
  • Testimonial videos

5 tips to make your car marketing videos stand out

  1. Simple is effective

There is no need to hire a professional videographer to make your videos, you can use your phone provided its quality is high enough.

Make short and simple videos, they have been proven to be the most effective.

For clarity of purpose, you can one video that highlights only the safety features of a car, and another one that highlights only the performance features of the same car.

  1. Start and end all your videos with a display of your store’s front

This will increase your brand’s awareness with your target audience. One other of increasing your brand’s awareness with your target audience is to ensure that any person that appears in the video introduces himself and his role in your auto dealership. For example, “hi friends, my name is Jim Belkin, branch manager at Jim’s autos. In this short video, you will discover the safety features of the 2019 Mercedes g-wagon.”

As always don’t forget the call to action at the end of each video. Your call to action can be an invite to a customer interaction with your followers on social media, checking your website for auto deals or even visiting your showroom physically.

  1. Be human

By using humans in your videos, you will create a more personalized car-buying experience for your audience. Viewers are able to put a face to the name, engage with him and consequently, make your video more credible. Don’t use PowerPoint slides with a voice-over; rather I suggest you feature someone from your office to do the taking. Check out this site:

Car Dealership Online Marketing Strategies

The landscape of how a company has to present itself to a customer is always changing. The automotive industry is not immune to this fact. With how integral the internet has become in our everyday lives it’s more important than ever that a company has a strong online presence if they want to reach new customers. While that may seem simple at first, it is deceptively difficult to actually reach an audience through all the noise and spam that exists on the net. Here are a few strategies and tips on how to make an impact on your target markets.

Have a Customer Relationship Management System

Since you are dealing with products that cost several thousands of dollars on average you have to establish a higher level of trust with your customer base than something like a local grocery store. You need to be able to keep track of your customers interests and give them marketing material that targets that customer specifically.

Most brand or regional dealer networks have tools that you can use and may even subsidize the cost of one for you. Take advantage of this if it is available to you.

For example if you have data that shows a customer is interested in a certain model or type of vehicle then you can send that customer offers specifically tailored to what they are interested in. This is going to be far more effective than sending them a generic listing of vehicles that you think are a good deal at your dealership. Read more.

Be Mobile Friendly

Virtually every customer that you encounter has tried to use their mobile device to research a vehicle you have. You want to be as mobile compatible as possible. Something as simple as not having a search function for the mobile version of your website could drive away customers in a age where people want information quickly and easily. If they can get the information they are looking for faster at another dealership they may not ever go back to take the time to navigate your platform.

Provide Useful Auto-Related Content

Some ways of marketing yourself are not as much of a no-brainer as others. One of the best ways to introduce your brand to a consumer is by providing some sort of information of content that they enjoy without any indication of you trying to sell them something. If they view your brand as a helpful entity rather than someone just trying to get their money then you can build extremely strong relationships with your customers. You can create a blog where you post tips on how to maintain your car. You can make a youtube channel where you review some of the cars on your lot in terms of their value and performance. These things would appear to your consumers as helpful information and give your brand a fresh identity.


Hopefully these tips can help you in your efforts to build your presence online. From using targeted marketing to creating content, there are a wide array of things you can do to improve your presence online. If you follow the tips provided here it should be a great start to building great stream of prospective buyers. For more information visit: