Regardless of what you are selling (including automobiles), using a video is the rage these days. Most people now prefer watching videos to reading or listening. That is why in this guide, you will discover top five automotive marketing ideas and the top five tips to make your car marketing videos stand out.
5 automotive marketing ideas
If you want to sell more cars, here are video automotive marketing ideas you should implement;
Videos that contain valuable info and tips
The main goal of this type of video is to prove your knowledge about cars to your target audience. A good idea is to always include a relevant call to action at the end of your videos. An example of a relevant call to action for a ‘tips’ video can be “new more info on top cars currently for sale? Click here”
Here are three examples of videos you can make that contain valuable info and tips;
- Tips for a large family when they intend to buy a car
- Tips for keeping the interior of your car in good condition
- Tips for buying a used car alone or when using a car dealer.
You can create FAQ videos based on the questions you receive or based on the questions buyers have asked you in the past. This is the easiest type of video you can make. You only need to provide answers to the common questions you are being asked.
The questions don’t necessarily have to be on your video channel, it can be questions asked via emails and even through phone calls. A good rule of thumb is to answer a maximum of two questions per video. Remember that title of your video is important to the search engine.
So, if you want your videos to appear in search engine results, you answer a maximum of two questions. I suggest answering one questions provided it will be enough for a 3-minute length video. Read more.
Other Ideas are;
- Comparison videos
- Product review videos
- Testimonial videos
5 tips to make your car marketing videos stand out
Simple is effective
There is no need to hire a professional videographer to make your videos, you can use your phone provided its quality is high enough.
Make short and simple videos, they have been proven to be the most effective.
For clarity of purpose, you can one video that highlights only the safety features of a car, and another one that highlights only the performance features of the same car.
Start and end all your videos with a display of your store’s front
This will increase your brand’s awareness with your target audience. One other of increasing your brand’s awareness with your target audience is to ensure that any person that appears in the video introduces himself and his role in your auto dealership. For example, “hi friends, my name is Jim Belkin, branch manager at Jim’s autos. In this short video, you will discover the safety features of the 2019 Mercedes g-wagon.”
As always don’t forget the call to action at the end of each video. Your call to action can be an invite to a customer interaction with your followers on social media, checking your website for auto deals or even visiting your showroom physically.
By using humans in your videos, you will create a more personalized car-buying experience for your audience. Viewers are able to put a face to the name, engage with him and consequently, make your video more credible. Don’t use PowerPoint slides with a voice-over; rather I suggest you feature someone from your office to do the taking. Check out this site: http://www.turbomarketingsolutions.com